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premiere square
A standardized display format, typically measuring 25’ 5" x 24’ 6" in overall size. The premiere square utilizes a single vinyl stretched over two stacked 30-sheet poster panels. In some markets, this same technique can be applied to stacked 8-sheet poster panels, typically measuring 12’ 6"x 12’ 1" in overall size.
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- Part of Speech: noun
- Synonym(s):
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- Industry/Domain: Advertising
- Category: Billboard advertising
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