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showing
A level of delivery that directly relates to the population of the market. Typical showing levels are: #100, #75, #50 and #25 GPR/Showings. The number of panels involved in an actual showing varies by market depending on the total market population and the average DEC of the market’s inventory.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
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