- Industry: Health care
- Number of terms: 4240
- Number of blossaries: 0
- Company Profile:
The Blue Cross Blue Shield Association (BCBSA) is a federation of 39 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 100 million Americans.
組織使用 (1) 向消費者通報其產品,其產品的價格以及如何獲得其產品,(2) 對說服消費者購買其產品,和 (3) 向提醒消費者有關關聯交易與本組織的業務的行銷組合元素。
Industry:Health care