- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
Techniques used among relatively small groups in order to identify and evaluate subjective opinions.
Industry:Advertising
The provision of reassurance to the consumer to confirm the purchasing decision.
Industry:Advertising
Information about products and services conveyed from one individual to another.
Industry:Advertising
The use of a remote control device to change channels during commercials.
Industry:Advertising
The identification of a consumer need or want in order to establish a relevance with the product or service being promoted.
Industry:Advertising
The avoidance of television commercials that have been pre-recorded on videotape.
Industry:Advertising
An advertising approach developed by Rosser Reeves which is designed to make the product the focus of the advertising message by identifying a unique aspect, attribute or benefit.
Industry:Advertising
A market research technique which analyses consumer response and buying behaviour over an extended period of time.
Industry:Advertising
