Segmentacija tržišta

Segmentacija tržišta

The means by which the characteristics of homogeneous groups of consumers can be determined.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

Segmentacija

Advertising; Marketing communications

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

segmentacija

Biology; Zoology

In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

Razvoj tržišta

Business services; Marketing

Offering the existing product range to new demographic, geographic or psychographic market segments.

Istraživanje tržišta

Business services; Marketing

The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.