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promocija
The element of the marketing mix that an organization uses (1) to inform consumers about its products, the prices of its products, and how to obtain its products, (2) to persuade consumers to purchase its products, and (3) to remind consumers about the benefits associated with transacting business with the organization.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Health care
- Category: General
- Company: Blue Cross Blue Shield
- Product:
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