интерне базе података

интерне базе података

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
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Related terms

импулсивна куповина

Advertising; Marketing communications

Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

интеграција

Advertising; Marketing communications

The process by which the tools of marketing communications are used in combination to reinforce each other.

учење

Advertising; Marketing communications

The process of change to an individual’s behaviour resulting from experience.

начин живота

Advertising; Marketing communications

The way in which a person lives, identified by his activities, interests and opinions.

истраживање тржишта

Advertising; Marketing communications

The gathering and assessment of data and other information.

тржишна структура

Advertising; Marketing communications

The ways in which a market for any product or service can bedefined or segmented.

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