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odnos cene i vrednosti

The connection that consumers make between price and quality, products with a higher price are commonly perceived to be of better quality.

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vrednosti
Sociology; General sociology

Kolektivni način mišljenja onog što se smatra ispravnim, poželjnim, prikladnim- ili lošim, nepoželjnim i neprikladnim- u kulturi.

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Osnovna uverenja i principi o tome šta je važno osobi, profesionalcu ili disciplini.

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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

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Business conducted over the internet, not only buying and selling but also servicing customers and collaborating with business partners.

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likvidnost
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Current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.

стабло одлучивања
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