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Star
Die BCG-Matrix der Boston Consulting Group bezeichnet Stars als vielversprechende Produkte eines Unternehmens, mit einem hohen Marktanteil in einer rapide wachenden Branche. Stars zeichnen sich außerdem durch das Potential aus, sich in Cash Cows entwicklen zu können.
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- Part of Speech: noun
- Synonym(s):
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- Industry/Domain: Business services
- Category: Consulting
- Company: ADP
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