art director

art director

Creative head in an advertising firm, responsible for creating creative briefs for adverts.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Print advertising
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Related terms

Art Director

Entertainment; Movies

The person who oversees the artists and craftspeople who build the sets. See also production designer, set designer, set director, leadman, and swing gang.

airbrushing

Advertising; Print advertising

Retouching photos to make the subject image look more appealing than the real thing. Retouched advertisements are an age old industry practice as flawless images encourage ...

Advertising; Print advertising

Letter or A4 sized information sheet either printed or in electronic format with a design layout similar to a newspaper. Newsletters generally contain information that is of ...

general advertising

Advertising; Print advertising

Advertising that is used to create an image or an awareness of a product or company over time.

image advertising

Advertising; Print advertising

see general advertising. Mail sent to a consumer, without the consumer asking for it, that is used to advertise products.

junk mail

Advertising; Print advertising

junk mail, are mails sent by sender to a separate box, actually undefined/unknown sender.

marketing

Advertising; Print advertising

All activities involved in getting a customer to buy a product. The activities usually involve determining what products or services may be of interest to customers, and ...

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